Seed to Harvest
The journey from seed to harvest begins with the careful selection of high-quality seeds that are tested and approved for best results. Once selected, the soil is prepared using recommended fertilizers and safe chemicals to ensure healthy crop growth. Farmers are supported with modern practices such as drip irrigation, mulching and the use of protective gear for safety while handling inputs. Throughout the season, our agri-extension officers provide continuous guidance, from sowing until harvest, ensuring that every stage of cultivation is carried out efficiently. Finally, the crops are harvested at their peak quality and through our buy-back agreements, farmers receive fair and beneficial prices for their produce.
Areas of Growing
Our cultivation activities are spread across the three major states of South India - Tamil Nadu, Karnataka and Andhra Pradesh. Each region contributes to the steady supply of high-quality vegetables through contract farming with small and marginal farmers. In Tamil Nadu, our operations are anchored by the Dindigul factory, which acts as a hub for both cultivation support and processing. Karnataka and Andhra Pradesh also play a vital role, where farmers are trained and supported with new technologies to enhance their yields. These areas together form the backbone of our production network, ensuring a consistent and reliable supply of vegetables throughout the year.
